Miami - SMO - VP- North America Strategic Channels

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

The VP, North America Strategic Channels owns the Non-Traditional and Catering businesses for Subway North America. This role is responsible for a portfolio representing approximately 25% of total NAM system sales, spanning more than 5,000 non-traditional restaurant locations across Walmart, large entity partners, airports, and other venue types, alongside the Catering channel.

The VP, North America Strategic Channels is accountable for driving same-store sales, net restaurant growth, franchisee profitability, and digital channel expansion within this portfolio. This leader serves as the primary relationship owner for Subway’s most strategic entity partners, including Walmart, Compass, Love’s, Pilot, Circle K, 7Eleven, and HMS Host, and leads cross-functional execution across Operations, Marketing, Technology, Development, Legal, and Finance.

This is a high-visibility, high-impact role at the VP level. Non-Traditional and Catering represent some of Subway’s most significant untapped growth vectors, including Grab and Go expansion, 3PD integration, catering digital launch, and airport development. The VP, North America Strategic Channels will lead with urgency, data, and a bias for action.

Responsibilities include but are not limited to:

Walmart Business: 

• Own the full Subway at Walmart P&L, including same-store sales, REV performance, capture rate, and net unit count

• Lead the launch and scale of Walmart 3PD across all eligible locations, with a $13M annual revenue goal

• Drive Grab and Go program from test to national rollout, targeting 4,600+ Walmart locations and $382M+ annualized revenue opportunity

• Improve Walmart capture rate from 1.5% to 1.7%, representing $32M in incremental annual revenue

• Maintain and grow REV from 80 to 81, protecting franchise profitability and Subway’s Walmart real estate position

• Serve as the primary executive relationship owner with Walmart real estate, operations, and commercial leadership

Large Entity Partners: 

• Lead dedicated account management for Subway’s top 10 strategic Non-Traditional partners including Love’s, Pilot, Circle K, Compass, Aramark, Sodexo, 7Eleven, TA Operating, and others

• Drive entity partner comp sales to outperform system sales by at least 1 point, representing $5.3M incremental revenue

• Partner with Buntin and internal Analytics to develop custom Annual Operating Plans and weekly performance dashboards by partner

• Negotiate and execute Development Agreements with strategic partners including Love’s and 7Eleven to secure long-term growth commitments

Net Restaurant Growth: 

• Deliver 5 or more new airport location commitments in 2026, including active RFP participation in major hub markets

• Secure a new Development Agreement with Love’s

• Execute Walmart development incentive program to mitigate closures and stabilize unit count

• Partner with the Development team to identify, pitch, and onboard new non-traditional franchisees and entity partners

For distressed and non-compliant restaurants, ensure Steritech audit results are reviewed, critical REV failures are escalated promptly, and brand protection actions are coordinated with Development and Legal as required.

Catering: 

• Lead the end-to-end launch of Catering in the Subway app and website, targeting June to July 2026 rollout with a $15M annual revenue goal

• Deliver ezCater POS integration to eliminate sales underreporting and ensure pricing consistency across channels, representing $3M in annual revenue capture

• Partner with 3PD team to evaluate large order fulfillment solutions with DoorDash

• Build operational and training infrastructure to support franchisee readiness for Catering at scale across North America

Cross Functional Leadership: 

• Serve as the executive business owner for all Non-Traditional and Catering technology requirements, including POS integrations, 3PD onboarding, and digital order experience improvements

• Partner with Field Operations to deploy Non-Traditional channel playbooks and drive execution consistency across the restaurant base

• Collaborate with Marketing and Buntin to design and execute partner-specific marketing programs that layer on top of the national calendar

• Represent Non-Traditional and Catering in all relevant franchisee communications including regional meetings and NAASF and SFAC forums

• Build, lead, and develop a high-performing team across Non-Traditional and Catering, establishing bench strength and a performance-oriented culture consistent with VP-level expectation

Qualifications:

• Bachelor's degree in Business administration, Management, Marketing, or similar related field required.  MBA or equivalent advanced degree preferred. 
• 12 or more years of progressive leadership experience in QSR, foodservice, or retail with direct P&L responsibility, including prior VP-level or equivalent executive experience
• Demonstrated success managing complex, multi-party enterprise partnerships at national scale
• Experience leading channel development, business development, or non-traditional growth in a franchise or licensed business model strongly preferred
• Track record of driving same-store sales growth, launching new digital channels, and improving franchisee unit economics
• Strong commercial instincts with the ability to translate data into clear, actionable strategies
• Executive presence and credibility to lead relationships at the C-suite level with partners such as Walmart and major fuel and travel operators
• Proven ability to build, develop, and inspire high-performing teams in a fast-moving, cross-functional environment
• Comfortable managing multiple concurrent priorities at scale with a bias for action and accountability

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)
• 401k
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• Many More…

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technology‑assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job‑related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.

Job Details

• Pay Type: Salary
• Employment Indicator: Regular